While I’m on a roll of ranting about things that piss me off, here’s another one: the recent trend of blaming the lack of plus size clothing options on the supposed buying habits of plus size customers. This piece in TIME, and this one on Fashionista are two examples, and they make me so viscerally angry that it’s hard to respond articulately–but I’ll try.
“[R]eal change for plus-size fashion will come when customers make more conscious purchasing decisions,” claims the TIME piece. Hahahahaha, no. Real change will come when companies realize that fat women are people and start making clothes in our size. It’s kind of ridiculous to insist that fat women’s shopping choices must be the issue, when our whole problem is that we don’t have enough options to choose from in the first place.
In the Fashionista article, a blogger named Sarah Conley claims that plus size women are unwilling to buy higher-priced items. I’ve seen this claim so many times, and it annoys the shit out of me for a bunch of reasons:
1.) How can retailers know that plus size women won’t buy higher-priced items if they almost never offer them? It’s like giving a group of people a choice between peanut butter sandwiches and spaghetti with meatballs, and then claiming that group has no interest in filet mignon.
2.) Plus size clothing already tends to cost more than straight size clothing. Women who wear straight sizes may be more likely to invest in the occasional expensive, high-quality statement piece because they can get the rest of their wardrobe cheaply; women who wear plus sizes have far fewer truly cheap options. A lot of plus size clothing (I’m looking at you, Torrid) is both pricey and low-quality. And most stores that sell both straight and plus sizes charge more for the latter, even though the cost of the extra fabric is negligible.
In addition, plus size women often have to pay more to find bras in our size. I’m lucky that the Playtex 18-hour bra fits me comfortably and is super-cheap on Amazon, but most fat women I know spend ridiculous amounts of money to get bras that fit, while big-box stores and department stores are full of cute, cheap bras in smaller sizes.
3.) Fat people, especially fat women, face workplace discrimination–so we make less money and therefore have less to spend in the first place.
4.) Even if it’s true that fat women genuinely have no interest in high-end designer pieces, that doesn’t explain the lack of affordable options in our size range. Continue reading