More thinking about the commercialization of fatshion

(Earlier posts here, here, here, and here.)

I read another interesting response to Natalie’s piece, from Kath of Fat Heffalump. She argues that:

Fatshion is so much  more than mainstream fashion up-sized to fit a size 16 or 18.  Fatshion belongs to us, not to the fashion industry.  Fatshion will always be outside the margins, and will always be radical.  Fatshion belongs to here and now, not the past.  Fatshion is about finding your own style and rocking the hell out of it, flying in the face of a world that tells us we should never be seen.

I don’t agree with the premise that fatshion is always radical–I think that it, like almost anything else, can be co-opted. When fatshion becomes all about following trends, having the latest popular pieces, stoking an endless cycle of consumerist desires…then yeah. Not so radical. It’s a fine line, but I’ve seen a lot of fatshion going on that direction, and I’ve experienced that consumerist pull myself. It’s really tricky, and I don’t think that fatshion should be inherently immune from criticism.

But I do agree that there’s an amazing diversity of fatshion blogs, beyond the big names and the more commercially-oriented smaller names (some of who do have awesome style). And I agree that those bloggers shouldn’t be conflated with the small elite world of professional fatshionistas.

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