If you’ve been following my blog for a while, you may have noticed that I’m a bit obsessed with Bill McKibben’s book Deep Economy. This is because McKibben so clearly articulates a vision for a future that is livable, community-based, and joyous–a future that will destroy neither the planet nor the lives of its inhabitants. His book is both practical and visionary: both a blueprint for creating a healthier society and an exploration of what that means.
And so, when I recently attended Cupcake Camp Boston, I couldn’t help but see it as one delicious example of a deep economy: a tiny, tasty model of a society built around community connection rather than profit.
Cupcake Camp promotes both local businesses and community togetherness, with a good helping of buttercream frosting. The basic idea is that you pay a small fee to sample a certain number of cupcakes from local bakeries. (Ironically enough, I didn’t end up eating a single cupcake! By the time I arrived, tickets were sold out, so I just wandered around. A few of the booths gave me cupcakes despite my lack of a ticket, but I was too full from breakfast to eat them, so I was planning to save them for later…until they started getting all melty, so I gave them away instead.)
In addition to the cupcakes themselves–which are both a great deal for the consumers, and great publicity for the bakers–there were all sorts of fun, free activities, including a cupcake relay race and a cupcake eating contest!