Brand crush: Gudrun Sjoden

four women in multicolored gudrun sjoden outfits

Ever since I found them through an Already Pretty post, I’ve been madly in love with the Swedish clothing brand Gudrun Sjoden. The gorgeous patterns, the bright and happy color combinations, the folk art influence, the skillful layering…I just love it all.

I also love that, unlike other European brands I’ve fallen in love with (*cough cough* Desigual), Gudrun Sjoden makes clothes in my size. They carry up to a size XXL/22-24, and I’ve heard their sizing runs large. Many of their items look loose-fitting as well, so I have a feeling that people who wear sizes above 24 could fit into at least some of their pieces.

two women in patterned burgundy gudrun sjoden outfits

Gudrun Sjoden has a store in New York, which I meant to check out over Valentine’s Day weekend. Unfortunately, I didn’t make it there, but I’m hoping to go there next time I’m in the city. I’d love to be able to try on the pieces in person, especially since they’re so different from the types of clothes I usually wear.

gudrun sjoden model in floral tunic on beach

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OOTD: no such thing as too much color

Inspired by Lorena Cupcake’s colortastic outfits, I put this together over the weekend:


cardigan: Lane Bryant, skirt: thrifted, t-shirt: got for free from a furniture store where I worked briefly, socks: Domino Dollhouse, shoes: Naot, purse: LeSportSac via eBay, tote bag: Borders, sunglasses: Sweet and Lovely, necklace and earrings: Faces (a long time ago), fascinator: Enz’s

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