Things that don’t impress me

Supposedly body-positive ad campaigns that only feature hourglass-shaped, flat-stomached, smaller plus size women.

Supposedly body-positive ad campaigns that claim to represent “all shapes and sizes,” yet come from a site that carries few plus size items, many of which run far smaller than true plus sizes. (Unique Vintage has only 85 plus size items available on their site right now, out of over 1,000 dresses, tops, and bottoms. About half of them are from Kiyonna; of the non-Kiyonna dresses, quite a few have size charts on which the largest size, 4x, is equivalent to a 16.)

I just can’t bring myself to care about images that don’t include any models who look like me, or stores that carry very few items in my size while they claim to champion all bodies. These campaigns don’t feel particularly new or revolutionary; stores like Lane Bryant have been parading hourglass-y, smaller-fat models around in their undies for years if not decades, and plenty of stores carry sizes up to 14 or 16. The same old “inclusion” that actually includes only a small minority of fat women doesn’t do anything for me, nor does the thin veneer of body-positivity that marketers have adopted as a trendy way to sell us the same old shit.

I’ll be impressed when Lane Bryant makes an ad campaign featuring models who wear all the sizes they carry, up to 30/32.

I’ll be impressed when Unique Vintage follows ModCloth’s example and actually starts making a variety of cute clothes in true plus sizes. (Which is not to say that ModCloth is perfect, but they’ve made some genuine big steps forward and shown that they’re responsive to their plus size customers.)

To be clear, I’m not bashing women who do find these campaigns exciting or inspirational. If they resonate with you, cool, you do you. I’m just not impressed, and I expect better.

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4 thoughts on “Things that don’t impress me

  1. Oh my gosh yes! Great post. A lot of places do this and even one of my favourite stores TS 14+ does it to a certain extent, but in saying that… they hire talent from their customer pool and when they do fashion shows their runway models are also mostly customers which I think is super cool.

  2. Pingback: In Other’s Words #15 | xoPrincessTina

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