Ever since I found them through an Already Pretty post, I’ve been madly in love with the Swedish clothing brand Gudrun Sjoden. The gorgeous patterns, the bright and happy color combinations, the folk art influence, the skillful layering…I just love it all.
I also love that, unlike other European brands I’ve fallen in love with (*cough cough* Desigual), Gudrun Sjoden makes clothes in my size. They carry up to a size XXL/22-24, and I’ve heard their sizing runs large. Many of their items look loose-fitting as well, so I have a feeling that people who wear sizes above 24 could fit into at least some of their pieces.
Gudrun Sjoden has a store in New York, which I meant to check out over Valentine’s Day weekend. Unfortunately, I didn’t make it there, but I’m hoping to go there next time I’m in the city. I’d love to be able to try on the pieces in person, especially since they’re so different from the types of clothes I usually wear.
The eponymous designer appears to wear plus sizes herself, and always looks so happy in her fun, colorful outfits:
GS’ clothes are expensive, but they appear to be good quality. The company also emphasizes ecologically sustainable practices, which likely also contributes to the high prices. In any case, I’d love to invest in a few Gudrun Sjoden pieces at some point.
(Images from Gudrun Sjoden’s site and Facebook page)